Author Archives: Justin Hitt

About Justin Hitt

Justin Hitt has more than two decades of experience transforming business relationships into profits for clients. Practicing risk and project management in high stakes environments.  Featured in Six Sigma Magazine and Greater China CRM. Author of numerous books, reports, and training programs on strategic relations.

Make Building Profitable Relationships Part Of Business Purpose

What's the Purpose?. Peter Drucker said, “Because its purpose is to create a customer, the business has two basic functions: marketing and innovation. Marketing and innovation produce results, all the rest are costs.” [What's Your Brand Mantra?]

It's really funny to see intelligent people argue over the purpose of business. Especially since every business has different objectives. In my own mind, one of the purposes of a business is to create profitable relationships between parties with mutual objectives.

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