What's the Purpose?. Peter Drucker said, “Because its purpose is to create a customer, the business has two basic functions: marketing and innovation. Marketing and innovation produce results, all the rest are costs.” [What's Your Brand Mantra?]

It's really funny to see intelligent people argue over the purpose of business. Especially since every business has different objectives. In my own mind, one of the purposes of a business is to create profitable relationships between parties with mutual objectives.

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