Q: What's the best way to get buy-in (opt-in) to your list from C-level executives? Having an especially difficult time.— Yehuda Cagen, Xvand Technology Corp.
Category Archives: Column
Best Insight for Recessionary Marketing
While news cries about the recession, you can choose not to participate if you understand how to market in this environment. Everyone wants to tell you what to do, but only this method will show you what works for you.Continue reading
How To Attract More Customers Into Your Lead Generation Funnel
First, what is a lead generation funnel? A lead generation funnel helps qualify prospective buyers for specific products or services. It's where you'll put cold leads, or those only qualified by demographic or limited action.
90% of Sales Training Materials Are Never Used
Yes, it's true, sad, but true. The sales people who could benefit from them most never use more than 90% of sales training courses. As a publisher, trainer, and public speaker it frustrates me — and the same could be true for your product.Continue reading
More Strategies To Consider In Tight Economic Times
In a recent special edition of Inside Strategic Relations entitled Solutions for Slow Economies, I shared a number of strategies to increase revenues and address factors that erode price. Here are a few strategies I garnered from reader feedback: