Why your sales people are not using customer relationship management, sales force automation, or other so called selling tools, and what you can do to improve adoption.
Ways to increase customer life time value and increase what customers get from your complex services.
It's not who you know that matters as much as who knows you. You know the President of the United States by name, but if you needed his approval for a certain piece of legislation of your interest, would he know you enough to sign. Relationship management is a part of strategic relations and an important part of your executive career.