Courting Your Leads Before Selling Increases Conversion Rates

How to convert more leads faster with this simple method.

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Customers Remember How Well You Did A Job

Take time to do a job right, as a customer desires it, over doing it fast. There will always be someone who will do it for less, in a shorter amount of time, but explain why you do things differently. When you focus on producing the solution a customer desires, it often doesn’t matter how fast you do it.

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Involve Employees For More Complete Product Design

Whether you offer a hard product or service, just listening to the customers desires isn’t going to produce a profitable product. Often customers want things that aren’t practical to produce, it will take creative ingenuity to provide what customers want while keeping costs low enough to be profitable. Involve your employees in product development (especially those close to the product) and you can increase internal buy-in while gaining a commitment to quality that customers will notice.

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Reduce The Pain Of Unfulfilled Customer Expectations

BrainBox turned a late delivery into something memorable to Debbie Weil, publisher of WordBiz Report. When you don’t deliver what your customer expects there are a couple of things you can do to make it less painful for them:

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