How Any Salesperson Get More from CRM

Turn any customer relationships management software into a sales producing profit machine with this simple game plan that any sales person can follow, even you.

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Why Salespeople Avoid CRM Tools

Have you ever wondered what could be done to get more from customer relationship management as a sales person, here are some reasons why sales people do not use CRM.

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How To Use CRM To Understand Customer Expectations

Do these 7 things to know more about what prospects want so that they become happy customers.

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Customer Interaction Points Help You Understand Customer Expectations

See how customer interaction points help collect information about what customers want so you can better anticipate their needs.

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Marketing-Sales-Service Convergence Around Customer Relationship Management

Why the collective efforts of the marketing, sales, and service departments is necessary to maximize your ability to attract profitable customers.

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There Is More To CRM Implementation

Well, Kamran Hasanain’s article is only partially right. In 27 Ways to CRM Return on Investment I provide a complete guide to CRM implementation, so I won’t rehash that here again. …

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Shut Up With The CRM ROI Already, Get Back To Making It Happen!

Come on, I think businesses worry more about CRM ROI than actually puts effort toward making it happen. As shared in past issues of “Inside Strategic Relations” — it isn’t just Customer Relationships Management companies should be concerned — look at the whole business relationships model. I prescribe the ‘8 Relationship Realms‘ for your company you might have different model.

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