Getting to Know You

{!firstname_fix} Look I’ve been publishing this newsletter since 2002 in this form and feel I’m missing something. When this was a print publication with smaller distribution, it felt much more tangible. I knew more of you by name — even before the last financial crisis, things seemed a little different.

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Subordinating Your Competitors

{!firstname_fix} In the last issue, I highlighted a number of marketing challenges across a diverse subsection of markets I serve. Interestingly enough, many B2B technical services firms face these challenges with no clue as to how to address them. It’s about time you got some answers!

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