You can grow customer relationships in business-to-business by featuring them to a common end-users. These simple strategy can grow purchase volumes, product acceptance, and the size of your market. If you haven’t considered it already, look at ways to help your customer increase the demand for your product.
While bold actions can yield larger returns, there are several issues to consider when reading about Booz-Allen Hamilton’s results:
Who should determine what you sell in your business? Could the line of business (or specific set of product) you provide be seen as fair trade? Organizations with strong business relationships look at their products with another persons perspective.