When it seems everyone has opinions, which do you listen to and how to be sure what you are getting is useful to you.
Whether you offer a hard product or service, just listening to the customers desires isn’t going to produce a profitable product. Often customers want things that aren’t practical to produce, it will take creative ingenuity to provide what customers want while keeping costs low enough to be profitable. Involve your employees in product development (especially those close to the product) and you can increase internal buy-in while gaining a commitment to quality that customers will notice.
Who should determine what you sell in your business? Could the line of business (or specific set of product) you provide be seen as fair trade? Organizations with strong business relationships look at their products with another persons perspective.