Are Sales Gimmicks Worth It?

Should you use sales gimmicks to get a prospects attention in lead generation, appointment setting, or marketing campaigns?

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Improper Use of Sales Gimmicks Insults Prospects

Three horribly misused sales gimmicks that will hurt business relationships and limit business-to-business sales interest.

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Get More From Your Marketing Message And Strategic Communications

The one thing that destroys more opportunities than anything else you might be doing with your marketing message.

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Courting Your Leads Before Selling Increases Conversion Rates

How to convert more leads faster with this simple method.

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Privacy Is Important To Any Type Of Relationships

What you can do to protect your clients interests and personal information.

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Trust Is An Essential Part Of Strong Business Relationships

Hal Macomber offers two great articles on building trust. The first shares some insights on building trust within a team, and the second talks about building personal trust. I agree with what Macomber has to say and feel trust is an essential part of building any form of business relationship.

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Why Copy Testing Is Critical To Understanding Your Customer

Are you sure that your marketing efforts are relevant to your prospects? Your prospective customers are bombarded with literally thousands of advertising messages each day. …

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