Relationship Builders Have An Employee Retention Strategy

When you look at it, you often have to go through a lot of bad employees before you get to that one great one. Have you ever calculated the cost of finding that single high quality employee? This is why relationship builders need an employee retention strategy.

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Members Are Detached From Their Communities Most Of The Time

Just as individuals must be able to control their participation within a larger community, they must also have the choice to remove themselves. Remember, members function as non-members a greater percentage of their lifetime. Any community that demands more time than they are willing to invest is simply discarded.

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Positive Group Perception Created With Intense Initiation

Group Initiation and Member Perceptions. Psychological study done in 1959 says people who go through a more “harsh” group initiation process are more likely to have a positive perception of the group. [Common Craft] In 1959, a study Effect of Severity of Initiation on Liking for a Group for the Journal of Abnormal and Social Psychology found that the more selective membership organizations are in their members, the more value they associate with the group. Tom Coates starts this discussion on Everything in Moderation with The effect of severity of initiation on liking for a group.

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How Organization Members Are Similar To Customers

Often I talk about members of volunteer organization as if they were customers, and customers as if they were members. As far as executive relationships are concerned these two groups are one in the same. Similarities between members and customers include:

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People Who Are Silent Are Important

Members of a community are silent most of the time. Does your community facilitate learning about fellow members even when they don’t want to speak out on their own. Often these quiet members want others to know about them but are too shy to do it themselves.

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Members Must Control Their Community Experience

Your members (customers) must be able to control their own community experience, relationships, and involvement. Let them stop anytime, or even become more involved as it is appropriate to them. Help members be a part of something larger while retaining their own individual freedoms.

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People Do Not Like To Impose

Group members don’t like to cause discomfort to other members in order to reach their own desired results. This perceived discomfort leads individuals to be less involved. In most cases, individuals would rather withdrawal than impose discomfort on others in a group situation.

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